Local SEO Services for Small Businesses in Edinburgh
Strong Local Visibility Starts With the Right Support
Power On Media is a local web designer in Edinburgh creating websites that help small businesses stand out online. Every site is built to load fast, look sharp, and perform well across all devices. We focus on what matters: clear design, simple navigation, and measurable results that make a difference to your business.
Why Local SEO Is a Priority for Your Business
Customers search locally first. If you are missing on the map or buried in search results, you lose enquiries to businesses with stronger visibility.
Common issues we solve:
• Low visibility on Google Maps
• Weak or incomplete Google Business Profile
• Outdated or inconsistent business information
• Slow review growth
• Poor citation coverage
• Lack of local content
• No structured approach to ongoing optimisation
You get a targeted Local SEO service that tackles these issues and puts your business in front of ready-to-buy customers.
Google Business Profile Setup and Optimisation
Your Google Business Profile influences map visibility and local ranking. A neglected profile sends the wrong signals to customers and search engines.
We provide:
• Full setup for new profiles
• Repairs and optimisation for existing profiles
• Accurate business information updates
• Post creation and scheduling
• Photo uploads and media organisation
• Review guidance and support
• Category and attribute optimisation
Your profile becomes an active asset that attracts more local enquiries.
Citation Building and Directory Management
What is a citatation?
A citation is any online listing that shows your business name, address, and phone number. These listings appear on directories, industry sites, maps, and local business platforms. Search engines use them to confirm your details and decide how visible you should be in local search. Accurate citations strengthen trust. Incorrect entries weaken it.
Incorrect or outdated listings damage credibility and reduce ranking strength. Clean, consistent citations help Google verify your business information and improve your position on the map and in search results.
We handle:
• Full citation audits
• Removal of incorrect entries
• Creation of new listings on trusted directories
• Consistency checks for name, address, and phone number
• Ongoing monitoring to maintain accuracy
You gain stronger authority, better search signals, and a more reliable presence across your service area.
Why a One-Off
Website Build Will
Never Be Enough
Some business owners think a well built website completes their SEO work. It does not. A website is only one piece of the puzzle. Local SEO needs ongoing action.
A static site:
• does not publish new content
• does not build citations
• does not gain reviews
• does not update your profile
• does not respond to market changes
• loses ground as competitors invest in better visibility
You need regular optimisation to stay relevant and reachable in your area.
Build Momentum and Dominate Your Local Area
Local SEO builds momentum over time. As your visibility rises, more people see your business. More people click. More people enquire. More reviews appear. This cycle strengthens your ranking and pushes you further ahead of competitors.
Power On Web Design gives you the support and structure to take control of your local presence and build steady long-term growth.
Local
Content
Development
Customers search using local terms. Your website needs content written for your area.
We create:
• Local landing pages
• Service area pages
• Location targeted content
• FAQs that match real search behaviour
• Updates that reflect changes in your services or market
Fresh content improves relevance and increases visibility across Edinburgh and surrounding areas.
Ongoing SEO Support and Monthly Improvements
SEO is not a single task. Your competitors improve their presence each month. If you do nothing, they move ahead.
We provide:
• Monthly updates to your Google Business Profile
• Fresh citations where required
• Review monitoring
• Local keyword adjustments
• Updated on-page content
• Reporting that shows your progress
• Alerts when competitors increase activity
You stay visible, active, and competitive throughout the year.
find us
contact us
Address:
4 Redheughs Rigg,
South Gyle,
Edinburgh,
EH12 9DQ
Ready to improve your local visibility?
Power On helps small businesses across Edinburgh strengthen their ranking, boost their map presence, and attract more local customers. Contact our team and take the next step toward stronger, more reliable search performance.