M K Auto Repairs.

Murray got in touch because his site was sitting inactive on IONOS and asked whether I could bring it back to life. Once I'd looked at it, resurrecting it wasn't the answer. Better to start again, and once we'd talked it through, a single page was all the business actually needed.

One page, hand built. No Wix, no theme, no page builder. For a site this size a builder brings a lot of weight along for very little, and the whole point of the page is that it loads instantly on a phone at the roadside.

Everything on it is written for one job: someone with a damaged car who wants to know what it'll cost. That's how the Mackays actually work, so the form is the centre of the page rather than something at the bottom of it. Send up to five photos of the damage and get a price back. The pictures shrink on the phone before they're sent so nothing fails halfway on a poor signal, and they land in the workshop inbox already attached.

Being hand built means there's nothing on the page that isn't doing something.

Angie got in touch to say a customer had contacted them within ten minutes of the page going live.

Luck, probably, on the timing. But luck only gets you the visit. The page had to be findable for that customer to land on it, and it had to be convincing enough that they used the form rather than closing the tab. They sent their photos, got a price, and drove down within the hour.

That's the whole argument for doing this properly, in one afternoon.